About Us

Backbone® is a trademark of Caseback International Pty Ltd, a Brisbane based, family owned and operated business that has been supplying watches to the corporate, promotional and retail markets since 1987. 

At Backbone® we strive to give our customer stylish high quality watches at affordable prices. Our brand is an authentic Australia inspired watch brand built to withstand everything you can throw at them. We have developed a range of affordable styles for both work and everyday outdoor activities such as boatin, fishing and camping.